About Us / Frequently Asked Questions
My earliest days in the advertising business began as editor of my high school newspaper at Chattanooga Central High. While still in high school, I began working as a weekend disc jockey at KZ-106. Prince was a big deal in those days, but I preferred Springsteen. I continued to work at KZ, playing rock and roll and recording commercials, throughout college.
I graduated from the University of Georgia with honors and a degree in Advertising. You see, I really did learn this stuff well.
After graduation, I worked as a disc jockey and morning show producer in Atlanta at 96 Rock. I later moved into radio station management as program director at Rock 103 in Columbus, GA, and Rock 103.5 WIMZ in Knoxville, TN. Throughout my radio years, I developed proficiency in creative promotions, marketing campaigns, and advertising of all sorts, not to mention a deep love and appreciation for Tom Petty, Clapton, U2 and the Stones.
I began working in television at FOX 43 in Knoxville, where I sold ads as well as hosted promotional live broadcast events. Later, I partnered with a couple of good friends to run a video production company back home in Chattanooga. We created successful ad campaigns, TV commercials and promotional videos for businesses all over the Chattanooga region.
After leaving the video production business, I worked in advertising sales at Comcast, learning the cable TV business and continuing to develop my expertise in advertising. In the evenings, I started my first internet business selling pre-paid phone cards to customers all over the country. This was before cell phones offered unlimited calling and before texting was a thing. I sold loads of phone cards to people in California. Who would have guessed?
Later, I joined the advertising team at FOX Chattanooga and worked there for a decade, continuing to learn best practices in advertising. I started my own ad agency and worked with a select group of successful clients for several years before finally joining the advertising team at NewsChannel 9.
Now, I continue to work with NewsChannel 9 and Sinclair Digital Solutions through My Man With The Plan.
As you can see, over the years, I’ve been involved with hundreds of marketing and advertising plans and campaigns. I’ve seen great ideas succeed, and I’ve seen people make some poor decisions that cost them money. My experience and expertise are what I bring to the table for you. I can help you avoid those pitfalls that make the advertising landscape so difficult to navigate. I offer my services as your trustworthy guide and advertising strategist. I am Blake Watson, and I look forward to being your Man With The Plan.
Frequently Asked Questions
How much does it cost to build a website?
We offer website builds starting at just $1,250 for a small business package, which provides a sharp professional website including up to 4 pages. Our own website, MyManWithThePlan.com, is an example of a small business package website.
We custom build more complex websites of all varieties. We will be happy to provide a free evaluation and quote for a larger, more complex website build.
What is involved in a website build?
First, I’ll meet with you to evaluate your current marketing situation and needs. My team will conduct an analysis of your current online presence and we will prepare a plan to help you achieve what we’ve discussed. I’ll present our analysis and a plan that outlines steps you should take, and steps we should take together.
While there are some things we’ll need from you , like information about your products and services, our goal is always to keep everything simplified for you and make it as turnkey as possible.
Once we’ve gathered all the information and wording needed, plus any photos, videos and logos, we generally have a website ready for your review within 3 to 4 weeks. Once approved, your website can go live within a few days. Of course, all timetables vary by complexity of your website project, but we’ll discuss that with you up front and give you reasonable expectations.
How important is mobile?
Last year, Google announced that more than half of all internet searches are done on a mobile device (smartphone, tablet, iPad). In 2015, it was estimated that more than ¼ of all online holiday shopping was done on a mobile device. Now, in 2016, more than 2/3 of all traffic to newschannel9.com is on mobile devices. The facts speak for themselves. Mobile is a big deal for your business.
What is a responsive website?
A responsive website is designed to properly display on all different screen sizes, from large desktop monitors, to tablets, to small smartphone screens. A responsive website is easy to read and navigate no matter the size of the screen. All websites that we build are responsive. Please see my video on responsive websites for a demonstration.
What is geofencing?
Geofencing is also known as proximity advertising or hyper-local advertising. In essence, an imaginary fence is drawn around a specific location, and mobile ads are delivered to phones inside the fenced area. For example, imagine a fence circling a one-mile radius around your business, or around a target neighborhood. We’ll send ads to mobile phones and mobile devices within that one-mile radius. The ads appear when potential customers are using one of over 14,000 apps or mobile websites while inside the fenced radius. Please see my video explaining geofencing.
I use Google Ads. What can you do for me?
Advertising with Google is a great tool. But with so many choices for positioning, targeting and listing, it’s easy for businesses to spend on Google Ads in all the wrong ways. My team can help ensure that your money is spent wisely and your Google Ads deliver the best results every time. Use our expertise to take the guesswork out of Google Ads.
What’s the difference between SEM and SEO?
Search Engine Marketing (SEM) is paid advertising placed on search engines. It is a very powerful tool that, when used properly, can assure you show up in search engine listings, even when someone is searching for your competitor.
Search Engine Optimization (SEO) describes the work that goes into a website so that it shows up in the best position in a non-paid search engine listing. Non-paid search engine listings are also known as “organic” listings, and SEO seeks to optimize your position in organic listings.
My team can guide you through the SEO process and create an SEM campaign that gives you real impact.
What is social media, and how can you help?
Social media refers to websites and apps including Facebook, Twitter, Instagram, Pinterest, LinkedIn and more. While some companies will offer to “handle” your social media, I believe the best thing to do is empower you to own your success. Whether your company is new to social media or you need an expert to shape your marketing efforts, my team has the proven plan to help you succeed. We offer consultation, training, and monitoring of social media.